5 Mistakes Global Brands Make When Expanding to Amazon Saudi Arabia

Meta Description: Planning to launch on Amazon.sa? Avoid these 5 common mistakes that global brands often market

Introduction

Amazon Saudi Arabia (Amazon.sa) is one of the fastest-growing e-commerce platforms in the region. With its younGlobal brands often assume what works in the US or Europe will work in KSA. That’s rarely the case.
Let’s explore 5 of the most common mistakes brands make when expanding to Amazon.sa – and how to avoid them

Mistake #1: Copy-Pasting Listings from Other Marketplaces

Saudi customers shop differently. Simply copying your Amazon US or EU listings is a recipe for poor performance.Fix it:
– Use localized keywords (Arabic + English mix)
– Adapt imagery and product tone to regional preferences
– Translate listings professionally (not just Google Translate)

Mistake #2: Ignoring Regulatory & Import Compliance

Some products require SFDA, SASO, or customs approvals before being sold in Saudi Arabia.
Fix it:
– Check compliance for your product category before importing
– Work with a regional expert or logistics partner familiar with Saudi customs
– Avoid unnecessary delays by preparing paperwork in advance

Mistake #3: Underestimating the Power of Arabic

Arabic is the dominant language for product discovery on Amazon.sa – especially for mobile users.
Fix it:
– Ensure your titles, bullet points, and A+ content are bilingual
– Include Arabic alt-text in images
– Use a native speaker to localize, not just translate

Mistake #4: Choosing the Wrong Fulfillment Strategy

Cross-border shipping from UAE or elsewhere can cause long delivery times and high return rates.
Fix it:
– Use Fulfilled by Amazon (FBA) in Saudi if available
– Or partner with a 3PL (third-party logistics) inside KSA
– Optimize inventory levels to avoid OOS (out of stock)

Mistake #5: Launching Without a Promo or Ad Plan

Saudi shoppers are deal-driven – especially on key shopping days like White Friday or Ramadan sales