Meta Description: Want to sell on Amazon UAE in 2025? Here’s a step-by-step guide for global brands on how to launch successfully and grow in the Middle East’s fastest-growing e-commerce market.
Amazon UAE is rapidly becoming one of the most promising e-commerce platforms in the Middle East. For global brands looking to expand their reach, 2025 presents a golden opportunity — but success depends on getting the launch right. In this guide, we break down the key steps to successfully launch your brand on Amazon.ae and grow sustainably.
Before anything else, decide how you want to operate:
Vendor Central (1P): Amazon buys your products and sells to customers.
Seller Central (3P): You sell directly to customers via Amazon.
Tip: For most new brands entering UAE, Seller Central offers more control and easier entry, while Vendor Central suits established global players with an existing Amazon relationship.
Set up your Seller Central or Vendor Central account:
Ensure your business has UAE VAT registration
Prepare legal documents (license, ID, bank info)
Set language preferences (English/Arabic)
Need help with this setup? Contact us and we’ll guide you through each step.
Don’t just copy-paste from Amazon US. Your catalog must be adapted for the region:
Translate key listings into Arabic
Use region-specific keywords (e.g., dirhams instead of dollars)
Comply with any category-specific laws (e.g., electronics, cosmetics)
We offer catalog audits to get this right from the start.
You can either:
Use FBA (Fulfillment by Amazon) in the UAE
Ship products from abroad (Cross-border fulfillment)
Shipping from outside the UAE can work, but it may affect delivery times and conversion rates.
Once your listings go live, the first 30–60 days are critical.
Plan to:
Offer launch discounts or coupons
Leverage Amazon Deals
Run targeted sponsored ads
Ask us about how to align your launch with Amazon Prime Day, White Friday, or key seasonal sales in MENA.
Your trusted partner for Amazon UAE and Saudi Arabia expansion. We provide end-to-end consulting services for global brands entering the MENA e-commerce market.
